Small businesses need to be able to utilise social media to grow their business, in the same way that larger companies do. However, without a well known brand behind you, or a logo that is…
Star Wars day is upon us again, we find some of the well known brands that have wished their consumers a happy May 4th! #MayThe4thBeWithYou
Tumblr user honestslogans is putting “what people really think” onto companies’ advertisements, and it is cutting, insightful and hilarious.
With the offer of a team-up to make the “McWhopper” on the table, McDonald’s shot Burger King down cold. Find out why that was a #McFail.
Chester Zoo have begun a range of incredible hands-on experiences with their amazing animals, from hand-feeding giraffes to being a zookeeper for a day!
Amphibious vehicles, April Fools and diving to Earth from the edge of space. These publicity stunts all captured the world’s attention in a big, BIG way.
O2 have announced the winner of the industry’s first ‘cat casting’ auditions – a two year old white cat from Northampton called Lucius.
The true extent to which advertisers manipulate its viewers when it comes to food commercials may not quite be fully understood.
As Coca Cola celebrates 100 years of its iconic bottle, we took a trip down memory lane to look at the Coca-Cola advertisements of yesteryear.
With the invention of new technology came new ways of targeting audiences. Take a look at these advertising platforms through the ages.
The likes of American Apparel, and Abercrombie & Fitch have long relied on sex as a key selling point, but is it really that effective?
Whether consciously or subconsciously, packaging almost always plays some part in our consumer choices. Which of these designs couldn’t you say no to?
If an advert hits that sweet spot and goes viral, it can totally transform a brand. We’ve seen some impressive social media campaigns this year, but here are some of the best.
‘Blogging’ and ‘Vlogging’ has become very popular in the last ten years. We discuss how companies use these content creators to personally advertise their products and services, for free.
Coca-Cola were once the leaders in the festive marketing game but now John Lewis have become the ones who lead the way in welcoming the Christmas season in.
Business cards are an easy way to get your business name out there and set you up for some networking. But a clever design can be the difference between getting conversions and getting thrown in the bin.
Because money can’t buy Samsung everything. And paid celebrity endorsements might benefit from an instruction manual.
We’ve taken a look at five brands whose recent marketing attempts have taken a nosedive; primarily thanks to poor timing, poor taste, or just downright idiocy.
Brands and businesses are now realising the huge marketing potential that comes with Valentine’s Day; whether its making sure their existing customers won’t forget them, or grabbing the attention of new ones.
Cereal makers Kelloggs are offering consumers the chance to to embark on a one-off, thrill-seeking challenge with their new ad campaign.
It’s time to say ‘yes’ to what Lucozade Energy may have in store.
The new Xbox One TV ad is now no longer just an ad, with Microsoft rewriting it to include elements of mysterious binary code.
Is there ever any such thing as a ‘riskless’ ad campaign? We explore the five riskiest types of marketing that have come out as a result of the digital age.
The new Cadbury ad should be as good an excuse as any to eat chocolate in the office.
After waiting just the right amount of time following the widespread success of its 2010 ad campaign, the male toiletry brand has released another stream of hilarious marketing mechanisms.
Nostalgic marketing works, but when does dipping into the past become tiring for consumers?
Using geo-targeting to implement consumer marketing campaigns is sure enough a concept that will have companies hooked. But how might this affect shopping habits and retailer sales?
For many people, seeing those famous red glowing lorries on their TVs is the mark of the beginning of Christmas. We round up some of the winning companies in the world of Christmas advertising.